choinque | pronounced "choynk" | An item, place, or person possessing a positive, exceptional quality. An item of undefinable, indescribable goodness. An expression of great enthusiasm, often used in the face of the aforementioned item.

Have you ever ended the day, fully fatigued, yet fulfilled because you did your very best? What if we did that every day? Think of Aristotle’s term eudaimonia. That's what choinque is all about. Choinque is positive energy and goodness, your definition of you at your best. Choinque is who and what we all wish to be.

Our web site is a place of shared stories and knowledge. Join the Twitter conversation, especially with amazing authors and business leaders. Explore the expanding bookshelf, which may answer your questions or spark new ideas. Know a great new book or author? Let us know and we'll reach out to capture the author's story. Engage us and we'll write our own leadership chapters together. 

Jim Emerick is the founder and president of profit-with-purpose Choinque LLC, an international network of organizations in relentless pursuit of the good and best within themselves, and even more so, in others. His entrepreneurial spirit has led pioneering teams within start-up firms, government organizations, and numerous size corporations. He is an Academy Leadership Master Facilitator and international guest speaker. Jim works with Project Management Institute (PMI) chapters in Colorado Springs, Dubai, Lima, London, Santiago, Sydney, New Zealand, Singapore and Tampa.